Comparative Advantage Paper

Competitive Advantage MGT/498 August 20, 2012 Competitive Advantage Riordan Manufacturing is a global plastics manufacturing transaction employing 550 people with projected annual gelt of $46 billion and is a wholly owned, Fortune curtilage company found in San Jose, California (Apollo Group, Inc., 2012). The company, founded by Dr. Riordan, veritable center was obtaining patents for vary plastic products only in 1992 the focus changed direction later purchasing a fan manufacturing sow in lettuce. The make-ups dodging changed pace once again in 2000 when they relocate the fan manufacturing to China and reorganized the Michigan plant for springer plastic manufacturing. The Riordan organization is a loss leader in its industry, but needs to develop private- endeavor(a) strategies that improve renewing and sustainability of line of business operations to continue to be a leader. One strategy that can assist Riordan in accomplishing thi s name and address is implementing a usable differentiation strategy based on the unique and forward-looking designs of its products. Developing and implementing cross-functional process control and enterprise collaboration cultivation systems can also accomplish this goal.

Currently, each(prenominal) of the companys four plants uses different technologies that do not interface comfortably with each other. Effective use of development technology willing allow standardization of processes, increased automation, and collaboration. colloquy is essential to the business world, and would allow Riordan to communicate quickly and in effect with its multiple locations. A functi onal differentiation strategy is a good opt! ion because differentiation can provide such(prenominal) benefits as target loyalty and create a birth with customers through strategic actions that meet and exceed their needs and demands. Riordan and Starbucks withdraw two competitive advantages in common and this has helped both companies to be successful and precise competitive within the industry that they...If you extremity to get a full essay, order it on our website: OrderEssay.net

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