Viva

BBM 104/05 PRINCIPLES OF MARKETING Semester 2, 2012 Tutor-marked Assignment 2 Name : Chai kiang Huey Student I.D.: 082110002 Class enrol: 82MRK1 Contact No: 016-885 7466 electronic mail: huey_ssss@hotmail.com ckh1_KC@student.wou.edu.my Tutor Name: Mr William Anak Keling a remediate Pages: 10 pages includes this page cover top dog 1(20 marks) Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) established in 1993, is a joint venture alliance between Malaysian and Nipponese partner. Perusahaan Otomobil Kedua Sdn Bhds main business is produced divers(a) models of Perodua cars which is naughtyly affordable to customers. political weapon is a crucial fare nowadays. The Perodua Viva is introduced in may 2007. Although the car is small, but it is a much more meliorate version than Perodua Kancil and Perodua Kelisa. It comes with juvenile, sporty form and comfortable interior. The Perodua Viva part the Myvis space-efficient interior locomotive engineering, which the car olfaction spacious. The Perodua grocery storeers aim to change the consumers sentiment of oral exam from small to compact, punk to affordable, and inferior quality to gentle quality. Therefore, the Perodua Viva do not have the budget tactual sensation like the Perodua Kancil.

The Perodua VIVAs engine is much more raise and modern than Kancil. Perodua VIVA introduced to the market in four preen levels 660cc, 850cc, 1000cc and 1000cc exchange premium. 660cc is created for cost-saving reason, comes with example grade accessories, 850cc and 1000cc comes with strong suit grade accessories, while 1000cc premium comes with high grade accessories, with ABS and two-fold SRS airbags. Perodua VIVA grouped the consumers found on demographic bases, i.e. income level, occupation, and family lifecycle. The organize customer group of VIVA is generally lied on the lower class, where their living step notwithstanding above poverty, and working(a) class, where they depend heavily on their wages. Perodua launches Perodua Viva, which is the...If you pauperism to get a full essay, order it on our website: Orderessay

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