SWOT analysis of Starbucks Corporation. "Saving Starbucks' Soul"

Executive AnalysisStarbucks Corporation, founded in 1971, is a swoper of specialty coffee. Starbucks retails a framework of drip brewed coffee, espresso-based hot drinks, different hot and cold beverages, complemental food items, coffee-related accessories and equipment, teas, ice cream, and items such(prenominal) as mugs, coffee edible beans, and meter and other non-food products through retail stores in approximately 39 countries worldwide. The phoner operates primarily in the US. It is headquartered in Seattle, Washington and employs virtually to 150,000 people. Starbucks mission is ?To inspire and rise up the human spirit? fighter person, one cup, and one contiguity at a duration? (www.Starbucks.com). Top management believes in involvement in the activities of the sight and employees enjoy unsurpassed benefits in the industry. Schultz strongly believes that Employee satisfaction is in a flash related to customer satisfaction. The company recorded revenues of $7,787 million during the monetary grade ended October 2006, an ontogenesis of 22.3% everywhere 2005. The operating cabbage of the company was $894 million during monetary social class 2006, an accession of 14.5% all over 2005. The net pull in was $564.3 million in financial year 2006, an increase of 14.1% over 2005. Its very strong financial sit allows it to expand acutely domestically and internationally.

Situational AnalysisIn regards to the coffee bean market, although it has endured overmuch criticism for its purported monopoly on the spherical coffee-bean market, Starbucks tho accounts for somewhat cardinal percent of global coffee production. According to Starbucks, they purchased 4.8 million pounds of attest Fair shift coffee in fiscal year 2004 and 11.5 million pounds in 2005. They have become the largest emptor of sure Fair change coffee in northeasterly America, 10% of the global market, and the only company licensed to sell dependent Fair parcel out coffee in 23 countries. drudgery AnalysisStrengthsStarbucks Corporation is a very profitable organization, earning in otiose of $700... If you want to pass water a full essay, ensnare it on our website: Orderessay

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