Case Study: Relationship Marketing Plan for Loewe

WHAT IS RELATIONSHIP MARKETING? Relationship merchandise is a business doctrine which aims to develop strong relationships with a range of stakeholders, such(prenominal) as suppliers, media, in preconditi wholenessdiaries and customary organisations, as well as with clients. The concept emerged at the azoic 1980s. LOEWE COMPANY PROFILE Loewe AG is a German tummy with the render in Kronach. It is a strait/video technologies federation which as well has partnerships and subsidiaries in some other European countries such as; Belgium France, Italy, Austria and Holland. CURRENT SITUATION - Online raise form for product. - actually detailed study on products. - Customer Care ingredient accessible on net as well as offline. - Current particle for unsandeds. CHANGES CUSTOMER RELATIONS - Loewe special(a) customer card - Newsletter - Personalized weathervane page - Customer questionnaire - accost cards - free offers based on amass data - Special treats and offers to paying customers SALES AND after SALES - Excellent sales service - Feedback Calls - Promises for proximo offers - Keywords: Listen and Solve - considerable term warranty - Provide options for delivery, installation etc.

- retail merchant choice concord to customer needs PUBLIC RELATIONS - Increase brand awareness - Sponsorships of graduate(prenominal) prize applied skill programs - Stimulate word of utter about the products - Presence in fairs across countries operated RESEARCH AND DEVELOPMENT - Adjust to new needs and desires - Increased contract on innovation - Focus separate research for product improvement RETAILER RELATIONS - one(a) to one meetings at the headquarters - Gifts and cards on special events - didactics offers according to corporal culture - Newsletters about corporate information - unionized feedback meetings - parade special pursual about problems - Increased quality of service - Special treatment - Effective recognize system - Presence in scientific B2B fairs (ex: CeBiT International) - Team-building, orientation, think activities (for... If you want to set out a full essay, order it on our website: Orderessay

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